Amplie
Amplie aims to transform the user experience by consolidating all credit cards into a practical and efficient solution. The company’s mission is to simplify financial management for its clients by combining card limits, thereby expanding purchasing possibilities and helping them achieve their dreams. This pioneering approach promises to offer greater control and flexibility, as well as optimize resource management, contributing to a more prosperous and straightforward financial future.
Brand
Amplie
Category
Banking & Finance
Country
Brazil
Year
2022
Team
Brand Designer & Creative Director: Victor Berriel Illustrations: Lorena Giostri UI/UX Design: Insany Design
The design project for Amplie reflects the company’s innovative vision. Blue was chosen as the central color to convey trust, tranquility, and solidity—essential values for Amplie’s mission to simplify and consolidate user finances. This choice aligns perfectly with the startup’s commitment to providing a sense of security and stability for its clients.
The Amplie logo features a modular structure, symbolizing the union of all the client’s credit cards into a single, comprehensive solution. These modules abstractly form a lowercase letter “a,” reinforcing the brand’s identity. This visual highlights the company’s dedication to enhancing financial management and offering a more integrated and efficient user experience.
Furthermore, the brand symbol not only directly references the name “Amplie” but also reinforces the company’s mission to amplify the purchasing power and the realization of its users’ dreams. The result is a modern and approachable visual identity that showcases Amplie’s unique approach and commitment to user satisfaction.
