For the visual identity project, I developed a concept that reflects these values in a direct and impactful way. The central symbol is the letter "O" transformed into an arrow, composed of three squares representing the company’s core pillars: precision, innovation, and reliability. The arrow points to the center, symbolizing the idea of focus and assertiveness that defines Media Hero’s approach. The simple, technical geometry reinforces the consistency and credibility of the brand in its deliverables.

The color gradient was used to create a sense of movement and fluidity, symbolizing the company’s ability to adapt and evolve within the digital universe. The entire graphic system was designed to communicate a robust yet flexible identity, reflecting Media Hero’s technical expertise in an environment that demands precision and visual clarity.

This posted version differs from the final version approved by the client, as they believe the company should take a different approach from my initial vision. However, I’m quite fond of the project as it stands and appreciate the outcome in this form.