CRM Zummit
CRM Zummit is an innovative event focused on advancing customer relationship management (CRM) through cutting-edge technologies and industry best practices. Initiated by Zoho, CRM Zummit aims to bring together professionals from the sales and marketing fields to share insights, network, and learn about the latest advancements in CRM. The event underscores Zoho’s commitment to empowering businesses with tools and knowledge to enhance their customer engagement and drive growth.
Brand
CRM Zummit
Category
Technology
Country
India/Brazil
Year
2024
Team
Design: Victor Berriel 3D: Yã Izidoro
Berriel Brands led the rebranding of CRM Zummit, aligning the event more closely with the Zoho CRM brand. The redesign involved replacing the previous unique symbol with the Zoho CRM symbol to emphasize the event’s connection to Zoho. Modern 3D elements were introduced to add a sophisticated touch, and the color palette was updated to reflect Zoho’s branding while maintaining CRM Zummit’s unique identity. This version is slightly different from the final client delivery due to strategic decisions by Zoho Brazil. The new design ensures that CRM Zummit is perceived as an integral part of the Zoho ecosystem, combining clarity, modernity, and brand coherence.
