Ada Capital
Ada Capital is a cryptocurrency investment manager, aiming to substantially increase its clients' wealth while keeping risks under control. Its goal is to become the main autonomous resource manager in Brazil. Inspired and named in homage to Ada Lovelace, a British mathematician and writer known as the world's first programmer, the design project's visual identity was meticulously developed. Lovelace, as a symbol of pioneering and innovation, inspired the creation of a design that mirrors both the historical legacy and the futuristic vision of the project.
Brand
Ada Capital
Category
Banking & Finance
Country
Brazil
Year
2023
Team
Project entirely developed by Victor Berriel.
This project is distinct in the cryptocurrency sector, embodying core values of performance, technology, and culture. The color green was chosen for the project's color palette. Associated with prosperity, growth, tranquility, and security, green encapsulates the project's aim to grow its clients' wealth and symbolizes the reliability an investment institution should provide.
Minimalism also shapes the project's aesthetics. A simplified design allows for clear, concise communication of complex information. This style is not only visually pleasing but also reduces visual noise, aiding understanding. It demystifies the complexities of cryptocurrency for both experienced investors and newcomers.
