TwinGiants approached us with the goal of creating a brand identity that not only reflects their leadership in the iGaming industry but also positions them as a trailblazer redefining the gaming experience. The objective was clear: craft a visual and verbal identity that bridges the gap between innovation and human connection, resonating equally with their B2B and B2C audiences.

The challenges were both strategic and creative. We needed to design a system that would emphasize TwinGiants’ dual market approach while maintaining a consistent brand image. This required balancing the high-tech precision of their offerings with the immersive, engaging qualities that define their platform.

Our solution began with a bold concept centered around the slogan, “Where Stories Play,” which encapsulates the brand’s mission to push boundaries in the gaming industry. The visual identity leverages a gradient palette and intersecting oval forms, symbolizing the convergence of B2B and B2C audiences and the fluid, ever-evolving nature of the gaming landscape. Typography plays a pivotal role, combining sleek, modern fonts for technical clarity with expressive type treatments for a sense of excitement and dynamism.

The result is a cohesive brand system that not only communicates TwinGiants’ innovative spirit but also adapts seamlessly across various touchpoints. From logo design to sub-brand development, each element was meticulously crafted to ensure scalability and impact. The identity positions TwinGiants as a leader in iGaming, offering an engaging, future-focused experience to their diverse audience.