Mandrill
Mandrill is a Brazil-based commercial video production company with a specialization in animation. It distinguishes itself in the market through high-quality work and special attention to its clients and suppliers, fostering reliable and warm relationships. Mandrill goes beyond merely adhering to market standards; it takes an inventive and provocative approach, consistently pushing boundaries and exploring novel ways to convey ideas. This bold approach, combined with its distinctly Brazilian essence, makes it a unique and memorable brand.
Brand
Mandrill
Category
Entertainment & Media
Country
Brazil
Year
2022
Team
Creative Direction by Victor Berriel, with design contributions from Victor Berriel and Nicolle Arzua. Typography by Carlos Mignot, illustrations by Lorena Giostri. Research conducted by Nicolle Arzua. Nicolle Arzua and Victor Berriel developed the argument. Motion handled by Studio Madroom.
Mandrill's visual identity mirrors the innovative spirit of the brand. With its unique and custom typography, Mandrill embodies its inquisitive and relaxed spirit. The striking all caps signature creates impact, whilst the design of the "a", resembling a mandrill, adds character.
The brand is dynamic, showcasing seven distinct applications that preserve the essence of Mandrill. The modern, bold color palette signifies its Brazilianness without resorting to the common green and yellow stereotype. It blends two shades of green for sophistication, sand tones for neutrality, and vibrant oranges to provide contrast and modernity.
The outcome is a visually striking brand that embodies the energy and emotion of Mandrill, reinforcing its status as a disruptive and contemporary company.