About Project

ExitLag approached us with the challenge of redefining its brand identity to better reflect its innovative approach to optimizing online gaming connections. The goal was to create a visual and verbal identity that resonated with both casual and competitive gamers, emphasizing performance, reliability, and cutting-edge technology.

Our design process began with an in-depth analysis of ExitLag’s core values and target audience. We identified the need for a dynamic and modern aesthetic that conveyed speed, precision, and trust. The new logo features sharp angles and a forward-leaning stance, symbolizing momentum and progress. The color palette combines bold reds with sleek grays, evoking energy and technological sophistication.

“In the fast-paced world of online gaming, milliseconds matter. Our design needed to capture that urgency and precision.”

We developed a comprehensive visual system that includes custom iconography, typography, and motion graphics. These elements work together to create a cohesive brand experience across various touchpoints, from the website and app interface to marketing materials and social media content.

“A strong brand identity is not just about aesthetics; it’s about creating a seamless and engaging user experience that builds trust and loyalty.”

Despite the comprehensive and strategic nature of the rebranding project, the proposed concept was not implemented by the client due to strategic decisions. Nonetheless, this case study showcases our commitment to delivering tailored and impactful design solutions.