Hiro Films
Hiro is an audiovisual production company specializing in corporate communication content. The company, founded on its founder's vision, embraces the values of generosity, tolerance, and prosperity, reflecting the profound meaning of its name's Japanese origin.
Brand
Hiro Films
Category
Entertainment & Media
Country
Brazil
Year
2022
Team
Gabriel Hiroshi (Photography), Vitor Linhares (Design), Victor Berriel (Design and Direction)
The brand identity designed for Hiro is a harmonious blend of cultural essence and contemporary appeal. The Japanese-style character that follows the name "HIRO" is a subtle nod to the origin of the name Hiroshi, a term that, in its translation, carries the meanings of "generous", "tolerant", and "prosperous". This thoughtful inclusion of Japanese script not only adds a layer of cultural depth to the brand but also serves as a visual reinforcement of the company's core values.
The colour scheme employs a vibrant shade of green against a stark black background. This stark contrast not only creates a visually distinctive identity for the brand, but it also carries symbolic meaning. Green, often associated with growth, vitality and renewal, coupled with the prosperity implied by the name, encapsulates the brand's aspirations and vision.
The modern typography and minimalist approach to space usage further add to the brand's unique aesthetic. These elements give the brand a professional and serious tone, subtly communicating Hiro's commitment to excellence and reliability. This carefully crafted visual identity positions Hiro as a notable and respected player in the highly competitive audiovisual industry.