Manhal Habbobi approached this project with a clear vision: to redefine their visual identity to reflect their philosophy of “Solid Obeys Void,” a concept deeply embedded in their architectural ethos. With a reputation for tackling high-complexity projects worldwide, the firm needed a brand that captured their technical precision and innovative approach while resonating with a diverse international audience.

The design challenge was multifaceted. The identity needed to honor the firm’s unique philosophy while simplifying its communication for global audiences. A key focus was balancing sophistication with functionality, ensuring the brand would work seamlessly across various applications, from printed materials to digital platforms. The goal was to create an identity that not only stood out visually but also communicated the brand’s values of innovation, expertise, and bold thinking.

The solution began with a bold typographic approach, combining a monospaced font for titles with a clean, legible typeface for body text. This balance between technical character and clarity allowed the brand to communicate effectively without losing its distinct personality. The logomark, built around the initials “MH,” was crafted using a three-dimensional structure that plays with light, shadow, and negative space. This design reflects the core philosophy of blending form and void, creating a visual that is both dynamic and enduring.

A modern, monochromatic palette was chosen as a foundation, paired with striking accents of orange to symbolize creativity and innovation. This strategic use of color highlights the brand’s global aspirations while maintaining a professional and refined aesthetic. Supporting the core identity, a custom architectural mesh was developed as a graphic element, adding depth and reinforcing the brand’s connection to structure and space.

The final identity positions Manhal Habbobi as a leader in architectural innovation, seamlessly blending technical expertise with bold design principles. The brand’s refined yet impactful presence is expected to enhance recognition and trust in markets worldwide, setting the foundation for continued growth and success.