The visual identity of iFood Decola is a feast for the eyes, crafted with the same attention to detail as a chef to a signature dish. Our team at Berriel Brands took the helm in designing and creating the graphic components that embody the essence of the iFood Decola platform. We chose a palette dominated by the iconic iFood red, symbolizing passion, energy, and a zest for life.

The aesthetic is contemporary, pulsating with a lively flair intended to captivate the diverse, tech-savvy audience of iFood Decola. Each design element, from the vibrant tote bags to the inspiring messages on T-shirts, reflects the platform's innovative spirit. "The future can be tastier," declares one of the designs, echoing the platform's promise to its partners.

Typography plays a starring role in our visual concert. The custom font "iFood Tipos," created exclusively for the brand by Fabio Haag, articulates the brand's voice with clarity and charisma. Its presence on promotional materials not only ensures legibility but also infuses each message with a personality as rich and inviting as the food experiences iFood delivers.

Our graphic pieces exhibit a harmony of engaging visuals and user-friendly layouts. Abstract graphics imbue a sense of motion and speed, echoing the swift and reliable service that iFood is known for. This visual identity not only embellishes the platform but streamlines the navigation and content engagement, inviting users to a journey that's both visually stimulating and educationally enriching.