The North Coffee
The North Coffee is a franchise of coffee shops that pays tribute to the region of Sinop, in the state of Mato Grosso. Known as the "capital of the north," this region inspired the brand's name, but the company originated in Curitiba. They offer ready-to-drink coffee as well as premium beans, with the goal to expand the franchise and become a national reference in coffee shops.
Brand
The North Coffee
Category
Foods & Beverages
Country
Brazil
Year
2022
Team
Direction by Victor Berriel, Design by Victor Berriel, Nicolle Arzua, and Lorena Giostri, Photography by Mariana Savelli, Research by Nicolle Arzua, and Illustration by Lorena Giostri.
The North Coffee pays homage to its origins through its visual identity, communicating the idea that coffee is a special moment and references the production that comes directly from the farm cultivated by workers in northern Brazil. This strong identity stands out from competitors and arouses public interest.
The brand features a symbol representing the farm and the northern workers responsible for cultivating coffee. This imposing and strong brand highlights what makes North Coffee unique. The use of the farmer as a symbol refers to coffee cultivation, highlighting the importance of technology in grain production. The lowercase typography brings modernity to the brand, making it contemporary and sophisticated.
