The North Coffee pays homage to its origins through its visual identity, communicating the idea that coffee is a special moment and references the production that comes directly from the farm cultivated by workers in northern Brazil. This strong identity stands out from competitors and arouses public interest.

The brand features a symbol representing the farm and the northern workers responsible for cultivating coffee. This imposing and strong brand highlights what makes North Coffee unique. The use of the farmer as a symbol refers to coffee cultivation, highlighting the importance of technology in grain production. The lowercase typography brings modernity to the brand, making it contemporary and sophisticated.