Lity is a firm committed to improving mobility in today's world. It is a part of the esteemed Salcomp group, a global leader in developing and manufacturing a variety of tech products such as smartphones, headphones, portable chargers, power banks, and speakers. Lity leverages Salcomp's substantial expertise and solid reputation.
COUNTRY
China
YEAR
2023
Lity
SERVICES
BRAND IDENTITY, design
industry
Retail
Collaborators
Direction by Victor Berriel, with design by Vitor Linhares and Victor Berriel.
Lity recently underwent an extensive brand redesign aimed at delivering modern, updated solutions. The goal was to rejuvenate the visual identity, improve legibility, and minimize unnecessary elements, resulting in a more impactful brand that's ready for future challenges.
The fresh design was meticulously crafted to ensure uniformity and flexibility across diverse media, sizes, and formats. Now, the Lity brand can distinguish itself on any platform, from printed materials to online presence. By aligning its visual identity with current trends, Lity establishes itself as a competitive player in the market.
Every detail was carefully considered to forge a well-structured brand that exudes confidence and professionalism to clients. The revamped Lity is a modern brand, poised to lead its sector by staying ahead of ever-changing consumer expectations.
