About Project

Mployer approached us with the challenge of redefining its brand identity to better reflect its innovative approach in the employer/healthcare sector. The goal was to create a visual and verbal identity that communicates transparency, modernity, and trustworthiness, distinguishing Mployer from competitors in a traditionally conservative industry.

Our design process began with an in-depth analysis of Mployer’s core values and target audience. We identified the need for a clean and sophisticated design that resonates with contemporary audiences. The new logo features a minimalist aesthetic with a versatile color palette, conveying innovation and professionalism.

“In a sector often perceived as opaque, clarity becomes a competitive advantage.”

We developed a comprehensive visual system that includes custom typography, iconography, and a cohesive color scheme. These elements work together to create a consistent brand experience across various touchpoints, from digital platforms to marketing materials.

“A strong brand identity not only reflects a company’s values but also builds trust and credibility with its audience.”

This visual evolution not only refreshes Mployer’s image but also reinforces its position as a forward-thinking leader in the healthcare market, appealing directly to contemporary audiences with its minimalist aesthetics.