Project Description

Pigmo is a global iGaming brand built to reconcile high performance with cultural play. The name was crafted to signal playful ambition and upward motion. The brand architecture and identity were designed to scale across product and marketing while keeping a clear promise of momentum and entertainment.

The system operates in two complementary modes that cover storytelling and product experience. One focuses on human presence and emotion to build affinity. The other delivers modular 3D assets for interface clarity, gamification, and onboarding. A custom snout shaped mark that also reads as a coin anchors the signature and performs in small spaces. The language avoids gambling clichés and favors precision, rhythm, and visual confidence across channels.

Project Details

• Brand created in Brazil with global reach across regulated and emerging iGaming markets

• Name developed in strategy to signal playful ambition, risk awareness, and upward momentum without literal gambling tropes

• System designed to flex from lifestyle campaigns to product UI and performance assets

• Two complementary art directions established to cover brand storytelling and product moments

• Photography uses calibrated pink and cyan lighting on neutral gradients to create a futuristic emotional mood

• 3D assets use friendly modeling with consistent light and material rules for in app clarity

• Characters and objects avoid visible text so assets localize easily and age well

• Dark first approach adopted to match product context with high contrast adaptations for light mode

• Custom symbol built from a pig snout that also reads as a coin when isolated

• Mark works as mascot, app icon, and quick shorthand in small spaces

• Layouts follow a modular grid that scales from app surfaces to social and large format media

• Motion principles define hover states, micro wins, and reward reveals to support gamification

• Starter kits prepared for onboarding, level up moments, and seasonal drops

• Accessibility and readability standards set for contrast, small sizes, and fast scanning

• Visual language favors data like cues and progress motifs to suggest growth without chips or dice

File Under

#branding #igaming #bettingculture #3ddesign #cinematiclighting #symbol #digitalproducts #darkmode #brazil #pigmo #gamification #visualidentity