Project Description

Vendry is a New York based hiring platform that connects creative talent and the teams who need them. The brand was designed to feel clear, credible, and fast, translating trust into action across web, product, and outreach. Our focus was to build a visual and verbal system that supports matching quality while removing friction from the search and application experience.

The identity favors a product first attitude with editorial restraint. Clean typography, measured spacing, and modular layouts make roles and profiles easy to scan. Subtle motion and micro feedback create a sense of responsiveness without distraction. The result is a system that communicates reliability to companies and momentum to candidates, ready to scale across campaigns and the core product.

Project Details

• Brand created for a company headquartered in the United States with operations centered in New York

• Positioning defined around clarity, credibility, and speed to hire

• System built to serve a two sided marketplace with consistent patterns for both talent and companies

• Visual language designed to work across web marketing, product UI, and outbound assets

• Information hierarchy optimized for fast scanning of job cards, profiles, and search results

• Component library established for buttons, filters, tags, and empty states to reduce drop off

• Tone of voice calibrated to sound confident, helpful, and professional across touchpoints

• Motion principles defined for hover states, loading, and success feedback to signal responsiveness

• Iconography and simple diagrams used to explain flows without adding visual noise

• Logo and monogram optimized for small sizes and avatar use in product and social

• Grid and spacing scale standardized to keep layouts consistent from mobile to desktop

• Accessibility targets set for contrast, type sizes, and focus states across key screens

• Content templates prepared for role announcements, talent spotlights, and partner updates

• Analytics ready assets designed to A/B test headlines, CTAs, and imagery without breaking consistency

• System documented with practical rules so internal teams can ship new pages and features quickly

File Under

#branding #hiring #marketplace #recruitment #productdesign #uiux #accessibility #designsystem #newyork #unitedstates #vendry